Roaring Into The Future

At Tiger Tribe, we believe that change is essential for growth. That's why we're thrilled to unveil our new logo. The new design honours our stripes and embodies the strength and playfulness of the little tigers who inspired our name. 

The evolution of Tiger Tribe

Tiger Tribe was founded in 2007 with a mission to design gifts and toys that tap into a child’s imagination and sense of fun. Anthony and Naomi Green founded the business from the garage of their family home, and now over 18 years on, the tribe has grown to a team of 20 all based in Melbourne, Australia where all products are still designed and illustrated.

Just as our own little tigers grow, our brand continues to evolve making it important for our visual identity to grow with us. The new logo represents a fresh chapter for Tiger Tribe—one that celebrates our heritage while embracing the endless possibilities of the future.